Rural Electrification

Published August 23, 2024

By Arlis Dittmer

This is the cover of the pamphlet published by the REA to informed new electricity users.

(Photo courtesy of the National Museum of American History.)

We have all heard about Thomas Edson and the incandescent light bulb which 

he invented in 1879. But how could you use a light bulb if you had no electricity? 

Edison’s first power station was in New York City in 1882. It was direct current 

(DC) which had limitations. Along came George Westinghouse and others who set up 

an alternate current (AC) power station in Niagara, New York in 1886. Throw in Nikola 

Tesla who had invented a generator which could transport AC electricity over long 

distances and the age of electricity was born.

Electricity requires a power source which in the early days was hydro and coal. 

The looming dilemma was the divide between those who had electricity and those who 

did not. Rural areas did not. Cities and towns had electricity and even Quincy had

electric streetcars by 1891.

The election of 1932 pitted Herbert Hoover against Franklin Delano Roosevelt. 

While campaigning Roosevelt was appalled at the condition of rural America with many 

having no running water or electricity. Upon winning the election, Roosevelt planned

large electrification projects beginning with the Tennessee Valley Authority in 1933. 

In 1935, President Roosevelt issued Executive Order 7037 which established the 

Rural Electrification Administration (REA). Congress agreed and passed the Rural 

Electrification Act in 1936. As an east Texas farmer and Speaker of the House, Sam 

Rayburn was instrumental in passing that act. He knew that in the mid-1930s nine out of 

ten rural homes had no electricity. The investor-owned power companies in cities and 

towns were not interested in erecting power lines to scattered homes and farms in the 

county due to the expense involved. But famer-owned cooperatives were interested, 

and they were the ones who applied for loans through the REA.

Locally, both the Adams County Electric Cooperative in Golden and the Western 

Illinois Electrical Cooperative in Carthage serving Hancock County began in 1938. By 

the end of 1938, the Adams County co-op had 1200 members. 

Both groups held meetings and told farmers how to sign up for power by 

becoming members of the co-ops. To build lines, the co-op had to ask permission of

land owners, and county and state authorities. The December 11, 1938 Quincy Herald 

Whig reported, “Permission was received Saturday, from the state highway department 

for the Co-op association to build lines along the slab roads in the county. Permission to

build along state aid roads was granted by Adams County authorities some time ago 

and now that the state has given the electric Co-op association the privilege of placing 

poles along the highway, work can go on faster… .”

The process of getting electricity to the rural homes involved the cooperation of 

friends and neighbors. A route was chosen when enough famers on a route wanted 

electricity. Loans would be requested from the REA for that route. Initially the Adams

County Co-op planned to build 200 miles and requested a loan of $200,000. 

Unexpectedly and much to their delight, the loan was made for $400,000 allowing up to 

400 miles of power lines to be constructed. When the final approval came from 

Washington, a call for bids was advertised. In Adams County, construction work began 

in late summer of 1938 and many rural homes hoped to have electricity by

Thanksgiving. Additional lines would be built when enough farmers had joined the Co-

op. A map would then be drawn and funds requested from the REA. The Co-op had 90 

days to decide to build these extensions. The original build was 400 miles of power 

lines. Dues to the Co-op were $5.00 and the family had to pledge to use at least $3.50 

worth of electric current per month. Loans would be paid over a 20-year period with 

interest rates below 3%.

Max Weinberg, a Quincy lawyer originally from Augusta, Illinois, was the attorney 

for the Co-op and also for the Hancock County organization. George Simpson was the 

project engineer. Mr. Simpson was quoted in the July 22, 1938 Quincy Herald Whig, 

“Any man whose home is not now on the routes of the projected lines, … and who 

wants electricity, should get busy and get his neighbors to join him in asking for 

extensions. Extensions will be built when the time for extension to be made serve

groups, rather than a few farms.”

After a meeting held in Springfield with state and national officers of the REA, the 

August 5, 1938 Quincy Herald Whig reported, “ The national officers are greatly pleased 

with the Adams County Electric Co-Op association because of the large number of

members it has and because of the prosperity of the rural regions in this county that will 

be served.”

Frequently telephone poles had to be moved for the power lines and substations 

had to be built. One sub station near Ursa was delayed as the landowner was serving in 

a mission station in Tanana Alaska, located on the Yukon River and still a town today.

Letters and wires were sent, radios were used, and the December 9, 1938, Quincy 

Herald Whig said, “Mr. Weinberg has an idea that it is probable that his message and 

the reply was handled by dog teams somewhere between Tanana and Fairbanks.”

Once the farm was connected to the power lines, the families needed to learn 

how to use electricity. Born on a farm in southern Illinois without electricity and a 

graduate of the University of Illinois College of Agriculture, Louisan Mamer, was hired as 

an REA advisor. She traveled around the country showing folks how to operate 

appliances, cook, and do household chores with electricity. She and others like her used 

tents for their presentations. The tents became known as The REA Circus. According to 

the August 26, 1939 Quincy Herald Whig, the “electric show” had demonstrations all 

day and into the evening with food provided by an “all electric lunch stand.”

World War II interrupted much of the rural electrification work. Fortunately for 

farmers the work was resumed after 1945. By 1959, 90% of farm homes were 

electrified.

Arlis Dittmer is a retired health science librarian and former president of the Historical Society

of Quincy and Adams County. During her years with Blessing Health System, she became interested in medical and

nursing history—both topics frequently overlooked in history.

Sources

“$400,00 Allotted For Co-Operative Electric Project.” Quincy Herald Whig, July 24,

1938, 16.

“Actual Building of Rural Lines May Start Soon.” Quincy Herald Whig, August 5,

1938,12.

“Await Allocation of Money To Ask Power Line Bids.” Quincy Herald Whig, July 22,

1938, 12.

About AEC. Adams County Electric Cooperative. About AEC – Adams Electric

Cooperative

Anderson, Paul E. Sam Reyburn and Rural Electrification. Sam Rayburn and Rural

Electrification | East Texas History

“Chicago Firm is Given Contract for 500 Meters. Quincy Herald Whig, December 11,

1938. 2.

The Electric Cooperative Story. The National Rural Electric Cooperative Association

(NRECA). History – America's Electric Cooperatives

“Electric Show Will Be Held At Florance.” Quincy Herald Whig, August 26, 1939, 3.

O.K. From Alaska Speeds Building of Electric Line. Quincy Herald Whig, December 9,

1938, 12.

“Tell Farmers About Co-Op Electric Plan.” Quincy Herald Whig, June 6, 1938, 10.

Wallace, Harold D. Jr. Power from the people: Rural Electrification brought more than

lights | National Museum of American History (si.edu)

Western Illinois Electrical Coop. Customer Portal (wiec.net)

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