Humble meat market grew into supermarket empire

In 1920, George Kiefer opened a meat market at Fourth and Lind streets in Quincy. In 1921, he opened a grocery store in Camp Point. By 1924, he owned 10 stores, including ones in Bowen, Golden, Kellerville, Clayton and another in Quincy. He eventually owned more than 30 stores.
George's father, Jacob Kiefer, emigrated to the U.S. from the Alsace-Lorraine region of France and built a two-story rock house south of the village of Siloam Springs in Western Adams County (now in Siloam Springs State Park).
Margaret A. Leapley Kiefer was a widowed mother much younger than Jacob when they married in July 1880. Their son, George, was born Feb. 19, 1885.
Jacob died in 1907. In 1908, Margaret Kiefer sold the Siloam farm for $1,000, and George received $150. He borrowed an additional $400 and opened a general store in Siloam Springs, then married Mabel Harwood of Siloam on Dec. 9, 1909. Within a few years he opened another store in the nearby Pike County town of Fishhook. In 1919, George and Mabel moved to Quincy, leaving management of the Siloam store to George Kestner.
A 1925 article in the archives of the Historical Society of Quincy and Adams County indicates that by the time he was 40, Kiefer owned 15 stores and stated that their annual revenue would reach $850,000. He said his first year in business at Siloam had brought in "four figures," but his main store was bringing in four figures in just a day's business.
The Kiefer stores were noteworthy because unlike many stores in which local families kept running accounts they paid off when they sold crops or had other lump-sum income, all purchases in the Kiefer stores were "cash and carry."
His stated business plan of selling more items at smaller profits than other stores did worked: by 1929, he owned 22 stores throughout the region.
Kiefer dreamed of opening a "supermarket" near downtown Quincy. In 1940 and 1941, he bought the property on Sixth Street between Maine and Jersey in Quincy and most of the rest of the block, formerly the E.M. Miller carriage factory. The store at 618 Maine became his main one. Plans began for the new supermarket, but World War II delayed construction.
In 1948, he moved his main store to 114 S. Sixth. A fire on the fifth floor that caused $60,000 in damage delayed progress, but on Aug. 31, 1950, across the alley at 122 S. Sixth, Quincy's first supermarket opened. It was a modern 70 feet by 100 feet one-story building with plate glass windows running the full length, a spacious double-door corner entry, and an exterior faced with white glazed tile. Parking lots accommodated up to 100 cars.
In 1955, Kiefer opened another supermarket in Mount Sterling, in a structure built and shared by the American Legion post. The new store was less than 20 miles from where George had grown up in Siloam Springs, and he was well-known in the area.
Six weeks later, disaster struck. At about 5:45 p.m. on Sunday, July 17, 1955, lightning set the new building on fire. The Rev. Duff Tucker, visiting next door, tried to summon help. When he discovered that the lightning had disrupted phone service, he ran through the downpour to set off the alarm in the firehouse.
Another neighbor jumped into his car and drove to the home of firefighter Gerald Reich, who arrived at the fire station at the same time as Tucker. In spite of the rain, quick response, and use of both of the town's fire engines, the store and its contents were a total loss.
The fire did strange things. The writer of a July 20 article in Mount Sterling's Democrat-Message newspaper, commented, "The phenomena of lightning was evident in many peculiar ways, for upon close examination of the store and its contents, there are instances which would be difficult to explain or describe. For instance, close to the center of the fire, were bags of potatoes--paper bags which were not burned, though nearby metal on fixtures were twisted out of shape. ... (There was) a battery lamp, the carry type with a plastic handle. The plastic handle was melted completely off, but … the cardboard display carton on which it set, was not even charred."
In the same paper, the store's managers, James Shank and Bill Newell, expressed their gratitude to the fire department and the citizens of Mount Sterling for their "valuable aid" in putting out the fire. Indeed, the American Legion's meeting areas had been saved.
In 1962, rumors abounded that George Kiefer intended to sell his grocery empire that had included 28 stores in Illinois and three in Missouri. According to the Democrat-Message, he invited all of his store managers and their wives to a Sunday evening dinner at the Flamingo, a popular Quincy restaurant, and made a dramatic announcement that began, "It is with deep regret and a heavy heart. …"
He told the story of the Kiefer grocery stores from the first one in Siloam and introduced all of his managers. George Kestner had then been with Kiefer 44 years; Cecil Noftz, manager of the Golden store, had 36 years of service; and Marie Snyder, bookkeeper for the business, had 33.
Kiefer announced the completion of the sale of his entire wholesale and retail grocery empire. He would retain ownership of all the real estate, but not the business, inventory or fixtures. The small rural stores would be offered to their managers for purchase. Any not sold would become the property of the Benner Tea Co. of Burlington, Iowa, but would be operated under the Kiefer name. The Herald-Whig reported that the selling price was "approximately $400,000."
In his farewell speech, George Kiefer said, "It is time for an old man like me to say goodbye."
He died nine years later, at age 86. His and Mabel's gravestone is in the Harwood Cemetery, next to the entrance to Siloam Springs State Park where George was born in the "Old Rock House" his father built, and the first Kiefer store once thrived.
Linda Riggs Mayfield is a researcher, writer, and online consultant for doctoral scholars and authors. She retired from the associate faculty of Blessing-Rieman College of Nursing, and is on the board of the Historical Society.
Sources:
Alsace-Lorraine. Encyclopedia Britannica. britannica.com/place/Alsace-Lorraine
"George Kiefer Buys Property on South Sixth." (No date.) Unattributed newspaper article, archive of the Historical Society of Quincy and Adams County.
"George Kiefer Continues to Expand His Business." Democrat-Message, Feb. 8, 1941.
"George Kiefer Dies, was Prominent Grocer." (Pamphlet). June 11, 1971. Unattributed newspaper article, archive of the Historical Society of Quincy and Adams County.
Kiefer, Jacob. Find A Grave. findagrave.com/memorial/166699689/jacob-kiefer
Kiefer, Margaret Almada Leapley, Find A Grave. findagrave.com/memorial/150324144/Margaret-almada-kiefer
Kiefer, George. Harwood Cemetery, McKee Township. usgennet.org/usa/il/state2/adams_harwood_cemetery.htm
"Kiefer Adds Another Store to His String." Quincy Daily Journal, June 8, 1924. Unattributed newspaper article, archive of the Historical Society of Quincy and Adams County.
"Kiefer to Open Grocery Store," Quincy Daily Herald, July 1, 1922. Unattributed newspaper article, archive of the Historical Society of Quincy and Adams County.
"Kiefer Shows How Business May Be Made." (no date, circa 1925). Unattributed newspaper article, archive of the Historical society of Quincy and Adams County.
"Lightning Striking Kiefer's Store Sunday Causes Fire Damage in Thousands," Democrat-Message, Mount Sterling, July 20, 1955. Unattributed newspaper article, archive of the Historical Society of Quincy and Adams County.
"Retail Food Industry Has Part in Building Boom in Quincy." June 4, 1950. Unattributed newspaper article, archive of the Historical Society of Quincy and Adams County.
"Thank you." Democrat-Message, July 20, 1955.





